MAYWEATHER PROMOTIONS RETAINS CROSS-CULTURAL
MARKETING FIRM PINTA
LAS VEGAS (August 6) – Mayweather Promotions is pleased to announce that they have retained the services of Pinta, a cross-cultural marketing firm, to assist efforts to market the company, its fights and fighters to the Hispanic community. Pinta targets general market consumers in diverse communities, first-generation Hispanics nationwide, and U.S.-born, English-dominant and fully-acculturated Latinos.
Pinta, which means “paint” in Spanish, has offices in Miami, New York, and Los Angeles and will offer a wide array of services to reach this key audience through public relations, digital, social, research, grassroots, and experiential strategies. Their immediate responsibilities will be to assist with media outreach for two upcoming action packed events that are scheduled to take place in the near future. The first event will be headlined by J’Leon Love with Badou Jack in the co-main event on August 30 at The Pearl at The Palms Resort & Casino Las Vegas, subsequently followed by the promotion of “Mayhem: Mayweather vs. Maidana 2 which will take place on September 13 at the MGM Grand in Las Vegas..”
“We are fully aware of the importance of the Hispanic market and we want to go that extra mile and make sure that we pull out all the stops for our events,” said Leonard Ellerbe, CEO of Mayweather Promotions. “We look forward to integrating Pinta’s expertise with our already established and ongoing marketing efforts in order to reach as broad an audience as possible to make our promotions a great success.”
The company will also help Mayweather Promotions on future boxing shows as they continue their growth as a premier sports and entertainment company.
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ABOUT “MAYHEM: MAYWEATHER VS. MAIDANA 2”
MAYHEM: Mayweather vs. Maidana 2, a 12-round world championship bout for Mayweather’s 147-pound titles taking place Saturday, September 13 at MGM Grand in Las Vegas, is promoted by Mayweather Promotions, Golden Boy Promotions and sponsored by Corona Extra, and O’Reilly Auto Parts. The event will be produced and distributed live by SHOWTIME PPV® and is the fourth fight of a lucrative six-fight deal between Mayweather and Showtime Networks Inc. Mayweather vs. Maidana will be shown on the big screen in movie theaters across the country via Fathom Events.
Mayweather Promotions is pleased to appear on ShoBox: The New Generation on Saturday, August 30 live from the The Pearl at the Palms Resort and Casino in Las Vegas. This night of fights will feature J’Leon Love and Badou Jack taking on opponents to be named, plus a stacked card filled top to bottom with the best prospects at Mayweather Promotions. This great night of fights will come live on Showtime at 10 pm PT/7 pm ET.
ABOUT MAYWEATHER PROMOTIONS
Appropriately based in the entertainment capital of the world, Las Vegas, Mayweather Promotions was established in 2007 by 11-time World Champion and currently undefeated boxing icon, Floyd “Money” Mayweather. Mayweather Promotions seamlessly promotes all forms of live entertainment including sporting events, live musical and theatrical events as well as film and television productions. Mayweather Promotions is poised to break more records, generate more revenue, and chase excellence as it incrementally solidifies itself as the past, present & future of sports & entertainment. Fore more information go towww.mayweatherpromotions.com.
Pinta is a full-service agency that practices the art of cross-cultural marketing. With offices in Miami, New York and Los Angeles, the firm works with a wide array of leading brands, including American Express, Facebook, Flipboard, Florida Blue, Florida East Coast Railway, Fox Hispanic Media, Miami Marlins, T-Mobile and TD Bank. Pinta is part of Intercom Americas, a marketing communications holding company focused on Latin audiences. For more information, visit www.PintaUSA.com.
CONTACT: Nicole Craig, Mayweather Promotions: (702) 807-1788
Kelly Swanson/Lisa Milner, Swanson Communications: (202) 783-5500
Romina Bongiovanni, Pinta: (213) 404-0700 ext. 401